Your cycling experience is directly dependent on the functionality of your equipment. That’s why superb craftsmanship is critical. Because the quality of the ride matters. And because when you can rely on your equipment –
To places where nature ate the trail markers. And the skat is fresh. And the photos you’re taking will never do the scenery justice.
How well your components function and withstand the hostility of terrain depends entirely on how it’s built. How utilitarian, simple, and serviceable components are beyond cell service in the middle of nowhere depends entirely on the practicality of the engineer who designed it and his obsession over parts that make sense.
Every PAUL component is 100% American made with 100% American sourced aluminum of the highest grade. We abuse, test, and evaluate our prototypes to know where to reinforce and where to shave grams from the metal. Our parts look weird. We have an “inadvertent aesthetic” that’s born naturally from our unorthodox methods and beliefs, so over the years, we’ve attracted a certain crowd.
We’ve been doing it our way since the 80s, and we’re building stuff now we could never have conceived of back then. Our current engineers and techs are the best we’ve ever had, and we’re always working on (secret) projects that’ll blow your mind. We can’t wait to tell you bike nerds all about them.